I’m a Product Designer and design leader based in Amsterdam. I work on complex products where business goals, technology, and people’s needs intersect. I enjoy turning complex problems into simple, useful experiences.

For the past years, I’ve led design teams and shipped digital products across agencies, startups, and tech companies, from early-stage ideas to products used by billions of people.

I’ve led design for payment experiences at Booking.com and now work on WhatsApp at Meta, helping shape simple, secure communication experiences for more than 2 billion people and businesses.